Sepia Saturday 160: Charles Howell, the Official Photographer of Pleasure Beach

Alan's photograph for the Sepia Saturday theme this week was, as I deduced about 18 months ago, probably taken in the late 1940s or early to mid-1950s at Blackpool's Central Pier.


For my own contribution, I'm going to turn to the left and walk a mile or so south along the Promenade, past the South Pier to Blackpool's famous Pleasure Beach, according to Wikipedia "the most visited amusement park in the United Kingdom," and seen in Google Earth's Streetview above.


Postcard portrait of unidentified woman and child, 17 July 1933
by Charles Howell, Official Photographer, Pleasure Beach, Blackpool
Image © and collection of Brett Payne
Somewhere in this vicinity, close to the Promenade - I haven't yet been able to determine the precise location - was where Charles Howell (1866-1943) operated a popular seaside resort photographic business between the two world wars. In this postcard portrait by Howell a mother envelops her arms protectively around her somewhat fearful child, who is perched precariously in a saddle on the back of a stuffed pony, itself mounted on a wheeled base strewn with "grass." A large painted backdrop depicting a cottage in a rural setting and wooden floorboards complete the scene.


The printed back of the standard postcard carries an imprint, "Charles Howell, Official Photographer, Pleasure Beach, Blackpool." Although there are references to hundreds of postcard portraits on the web taken by Howell with this claim to official license, I have been unable to find any other photographers using the same title, and therefore assume that his permission to operate within the grounds of Pleasure Beach was sanctioned by the owners, the Thompson family. This must have been an important concession - in the mid-1890s, according to one report, around three dozen beach photographers were reported to be plying their trade in a single day (Moore, 2012).

Fortunately Howell was one of those thoughtful photographers who provided a clear date stamp on the back of most of his portraits, presumably as much to facilitate the purchase of prints by customers as to enable future family historians to date the holiday photos of their loved ones.


Postcard portrait of unidentified family group, 4 August 1928
by Charles Howell, Official Photographer, Pleasure Beach, Blackpool
Image © lovedaylemon and courtesy of Flickr
Charles Howell opened his first photographic studio in Blackpool on Bank Hey Street close to the tower in 1913, having operated briefly for a couple of years in Oxford Road, Manchester (Jones, 2004). Here, and later at 85 Central Beach, he exploited the burgeoning market for novelty caricature portraits using comical or grotesque painted foregrounds (Harding, 2008).

In 1923 he opened another studio which formed part of the rapidly expanding attractions at Pleasure Beach, and started to style himself as the "Official Photographer." The portrait of a young family above was taken at these premises in 1926, only three years after it opened, and demonstrates that the stuffed pony had already become one of what developed into a large array of studio accessories.

Howell ... offer[ed] playful portraits incorporating an assortment of novelty props ... you could be photographed wearing a top hat, playing a banjo or holding a giant bottle of beer. You could be photographed on a papier mache horse or a real, live donkey. (Harding, 2008)

In the summer of 1926 the pony was already looking a little worse for wear, with one floppy ear and a rather wrinkled coat. It is interesting to observe that the painted backdrop is very similar to that used for the summer 1933 portrait, althought not identical. I suspect that the same view had been embellished or repainted, perhaps more than once, in the intervening seven years. Certainly the base of the canvas screen (detail above) had become rather tatty, and the somewhat bedraggled "grass" looked more like seaweed.


Postcard portrait of two unidentified young girls, undated
by Charles Howell, Official Photographer, Pleasure Beach, Blackpool
Image © L.M. Wood and courtesy of Flickr
It's not surprising that some customers chose instead to pose on or alongside a real live donkey. I presumed that the donkey was borrowed or hired by the photographer from one of the many rides available on the nearby beach, until I noticed that in many of Howell's postcards that include the donkey, it has a saddle blanket with the neatly embroidered name "Radium."


Postcard portrait of unidentified woman on donkey, 28 August 1926
by Charles Howell, Official Photographer, Pleasure Beach, Blackpool
Image © and courtesy of Audrey Linkman
This postcard from 1926 has the donkey under some duress (although doing well not to show undue sufferance) and a more topical backdrop which includes a large ferris wheel and a representation of the Blackpool Tower. It includes a negative number at the top, which I have thus far only seen on one other Howell postcard, dated 30 Aug 1930.


Postcard portrait of unidentified boy, undated
Unattributed, but probably by Charles Howell, Pleasure Beach, Blackpool
Image © lovedaylemon and courtesy of Flickr
An undated portrait of a schoolboy still in uniform (presumably his socks and school shoes are stuffed into a satchel somewhere out of sight) riding Radium has another version of Blackpool's fairground style attractions on the backdrop.


Charles Howell's early studio at Pleasure Beach, Blackpool, undated
Image © and courtesy of Colin Harding/Photographica World
Colin Harding includes in his short article about Howell this photograph of the studio premises within Pleasure Beach, advertising 6 postcard photographs for a shilling, and makes it clear that the portraits would be "ready while you wait." The sign above the central doorway encourages visitors to "be photographed on the motor cycle," a studio prop which Harding refers to as Howell's trademark.


Postcard portrait of Sarah Corkish and friends, 1939
by Charles Howell, Official Photographer, Pleasure Beach, Blackpool
Image courtesy of Rootschat
In a group portrait dating from 1939, Howell went to great lengths to satisfy the whims of his customers. Not only are the six women arrayed around the legendary Coventry Eagle motorcycle and the perennial stuffed pony, but a large toy dog mopes dejectedly in the foreground, there is a 30 mph speed limit sign almost disappearing off stage to the right, and the woman on the far left carries one of the famous giant beer bottles. The backdrop depicting a large gatepost and (as I know from other portraits which include the scene) a driveway leading to a grand home completes this bizarre scene.

As Harding writes in his article, the studio was "... a place where people could escape the cares of the workaday world; a place where, if only for the fleeting moment, the boundaries between fantasy and reality become blurred." That was, after all, the ethos of the Thompson family's Pleasure Park.


Panel portrait of Bessie Fisher, 2 August 1929
by Charles Howell, Blackpool
Image © Peter Fisher and courtesy of SmugMug
I'm tempted to carry on showing you more of Charles Howell's wonderful variety of customers and array of studio props, because there are many, many examples to be found on the web, but I don't want to get carried away, so I'll leave you with a final example. This is one of the panel prints that Howell advertised at 6 for 6d.

Jones (2004) shows Howell working at the Promenade in Blackpool until 1939, but there are some dated examples of his work at that location from 1940 (listed in the holdings of the Greater Manchester County Record Office, via The National Archives ARCHON Directory). Charles Howell died on 26 November 1943 at Moore-street Nursing Home, Blackpool, aged 77.

References

Breen, Thaddeus C. (2012) Photographers and Studios in Dublin, on Irish Archæology

Edwards, Steve (2007) 'Poor Ass!' in "A Donkey in Blackpool, 1999," Oxford Art Journal 30 (1), p39-54, Oxford Journals.

Harding, Colin (2008) Charles Howell, Photographer of Pleasure, Photographica World, 2008/3, The Photographic Collectors’
Club of Great Britain, p16-19.

Jones, Gillian (2004) Lancashire Professional Photographers 1840-1940, Watford, Herts: PhotoResearch, 203pp.

Moore, Nick (2012) Blackpool and District Now and Then, The Chronology of a Holiday Resort, version XVI (accessed 18 Jan 2012)